Allied Bakeries

The Software Solution Making Life Easy for Allied Bakeries

The Software Solution Making Life Easy for Allied Bakeries
Allied Bakeries is one of two divisions of Allied Milling and Baking, and along with Allied Mills they employ around 4000 people in total.

They produce the top 10 UK grocery brand Kingsmill, as well as Burgen, Allinson and Sunblest bread brands, and work closely with Allied Mills, who mill the flour needed to bake their products. Together they make up Allied Milling & Baking, which in turn is a part of Associated British Foods (ABF) plc. ABF is a major international business with a turnover of £15.4bn and over 130,000 employees working in 50 countries.

A Long and Productive Relationship
Stretching back 15 years, the relationship between Allied Bakeries and Hamilton Grant is going from strength to strength. What initially started as a cautious approach to a new software has become a way of life for Allied Bakeries. The impetus for using the Hamilton Grant System was very pragmatic; “we simply wanted to better manage the flow of ingredient information through to the final product specification”, said Gillian Elward, Head of Technical Assurance at Allied Technical Centre. The Allied Bakeries team use the software to store their raw material database, from which the key characteristics of each raw material are drawn up into the recipe module, ready for use in NPD development. “We use the software in a very traditional manner, and this works well for us”, says Gillian. “We work with the NPD team to build and manipulate recipes that meet the theoretical requirements of the NPD team. For instance, the nutrition parameters, QUID count and allergen profile. This means we can meet nutrition targets at the earliest stage of recipe development, and allows us to use these recipes for the final product specification”.

Removing the Pressure
The Hamilton Grant System has delivered an incredible level of transparency which makes life a great deal easier for Gillian and her team. “We use it to pull up whatever information we need,” she says, “it’s so easy to design listings and reports to suit a specific need.” Whether it’s answering a customer query or responding to an internal question, the team simply create a report which extracts the necessary information with very little effort.
Gillian talks enthusiastically about the benefits of the Hamilton Grant System; it’s improved her team’s ability to respond to customers and suppliers. “It really does help our relationships” she says. “Not only in terms of providing the right information, but also in giving reassurance we can do so quickly.”

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