Colony Brands, Inc

Innovation Results in Least Cost Formulation and Competitive Price

Colony Brands – one of the largest direct marketers in the United States – decided to replace its existing and aging recipe management processes.

“Although our current system had served us well in the past, it could no longer deliver the features and capabilities we needed to remain competitive, especially as we were expanding the retail side of our business,” explained Michelle Frame, Colony Brands’ Food Innovation Director. “Our entry into the retail market meant that we had to meet competitive price points and undertake least cost formulation, something that our existing recipe management process could not provide.”

Colony Brands also relied heavily on spreadsheets, particularly in Research and Development, to develop new recipes and refine existing recipes to meet the very tight costs demanded by the retail markets. “These procedures were open to error,” said Michelle Frame. “Even with the best care in the world, user errors were made in manually entering and manipulating data, and once a new recipe had been developed, there were further opportunities for error when the final information was rekeyed into our recipe management system.”

Having researched the recipe management systems market, Colony Brands evaluated offerings from a number of suppliers before deciding to partner with Hamilton Grant. “We had two key requirements,” continued Michelle Frame.
“Our new recipe management system had to be super user-friendly. We are a catalogue, mail order and electronic retail business, not an IT company and our staff had to be able to hit the ground running with any new solution. We also wanted a solution that was simple to install and did not have to be customised before it went live as it was urgently needed by R&D.”

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